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Stronach Group Officials Discuss New Company Brand Strategy
The Stronach Group Feb. 27, in meetings with Maryland Jockey Club employees, explained its new 1/ST brand program that is geared toward reinventing the racing and gaming experience at its various properties.
The 1/ST initiative, which includes new graphics for live racing signals at the company’s tracks, was presented by David Wilson, Senior Vice President of Marketing and Guest Experience for the TSG.
“It comes down to the guest experience,” Wilson said. “Every department needs to be thinking, ‘What is this going to look like five years from now, 10 years from now, and what do I see every day that can be fixed?’ This is really a bottom-up approach.”
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At its September 9 open Board meeting, the Maryland Thoroughbred Horsemen’s Association (MTHA) Board of Directors voted unanimously to increase the purse allocation for finishers from 6th place through last in overnight races. The payout, which had been fixed at $300 since April 2022, will now rise to $500, effective immediately.
Maryland horsemen have emerged as meaningful beneficiaries of the collaborative dual-state stakes schedule and new bonus incentives, according to statistics covering the period from June 21 through August 23 of this year.
